8 Most Successful Celebrity Business Brands: From Fame to Fortune

Most successful celebrity business brands show that their popularity can also bring good fortune to their businesses. Even some of their brands have more impact than their existence as artists. Although not all celebrity businesses run smoothly, there are brands owned by famous celebrities that have proven to be successful.

The List of Most Successful Celebrity Business Brands

1. Selena Gomez – Rare Beauty

Selena Gomez’s makeup brand has been among the best-selling products in less than 3 years in America and internationally. The brand is also estimated to have made a profit of more than $300 million with light and comfortable makeup. The brand is also known for having a Rare Impact Fund program which is donated to mental health services.

2. Kim Kardashian – SKIMS

Kim Kardashian’s business that produces shapewear, underwear, and loungewear (casual wear at home) has also been successful. Founded in 2019, this product is available in a very complete range of sizes with neutral color shades. This brand has grown big in a short time with an estimated value of $ 4 billion.

3. Dr. Dre – Beats

Beats is a headphone and audio brand that produces cool products that emphasize bass sound quality. Beats that has been around since 2008 not only supports sound quality but also stylish designs from year to year. In 2014, Apple acquired Beats for $3.2 billion, making it Apple’s largest acquisition at that time.

4. Ryan Reynolds – Aviation Gin

Most profitable celebrity-owned businesses include Aviation American Gin which has become popular since 2018. Ryan Reynolds is known as the co-owner and Aviation Gin was sold to the world’s largest beverage company, Diageo. The deal is worth $610 million with its smooth and fresh taste and fun yet luxurious branding.

5. Jessica Alba – The Honest Company

Jessica Alba also launched her own brand for beauty, baby, and household products in 2011. Once valued at $1.4 billion, the products are claimed to be natural without harmful chemicals so they’re totally safe. As the founder, Jessica Alba directly built this brand from scratch for its clean and conscious products.

6. Rihanna – Fenty Beauty

The makeup brand launched by Rihanna in 2017 offers makeup products for all skin tones. The uniqueness of this brand is that the products aren’t only cool and high quality but also inclusive and diverse. In just 1 year, Fenty Beauty generated more than $500 million and is now worth more than $2.8 billion.

7. Lady Gaga – Haus Labs

Most successful celebrity business brands to know include Lady Gaga’s Haus Labs, a makeup brand founded in 2019. Its products are clean and vegan, and are known to be as unique as its owner’s image. Since the goal is to express yourself as freely as possible, the colors tend to be bold and unusual.

8. Kylie Jenner – Kylie Cosmetics

Kylie Cosmetics is a brand owned by Kylie Jenner which was launched in 2015 when she was 18 years old. The first product that was the most popular at that time was Lip Kit which sold out quickly. In 2019, Kylie sold 51% of the shares to Coty for $600 million and the value was $1.2 billion.

Most successful celebrity business brands show that some celebrities have good business instincts. They don’t just take advantage of their big names, but they know what their respective target markets are like. Creativity, hard work, and consistency inspire many people to start and have their own businesses.